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17 August 2023

Meta announces generative AI features for advertisers

Meta Unveils Generative AI Tools for WhatsApp, Messenger & Instagram; Plans Internal Hackathon

Participants have access to extensive educational materials, deliberate multiple times in small groups, and have the opportunity to ask questions of leading independent experts about the concepts discussed. This helps them engage more deeply with complex issues like generative AI, and leads to more considered, nuanced and rich results. And it helps Meta to take on board a wide range of diverse perspectives from our users as we build our systems and products. We think it’s important that our product and policy decisions around generative AI are informed by people and experts from around the world. Last week, Pichai opened Google’s earnings call with a litany of AI developments.

meta generative ai

“AI-developed variations should still have human oversight prior to being delivered to consumers.” Hyper-creation aligns closely with advertising needs as it can automate the rapid generation Yakov Livshits of many ad variants for comparative (i.e., A/B) testing. Facebook parent company Meta Platforms has released its newest large language model free for research and commercial use.

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Some users have commented that they’re unable to finish completing the form because of what appears to be a software bug. Recently, however, some data privacy advocates have questioned the practice of aggregating vast quantities of publicly available information to train AI models. In a related blog post on how it uses data for generative AI, Meta says it collects public information on the web in addition to licensing data from other providers. Blog posts, for example, can include personal information, such as someone’s name and contact information, Meta said. Meta confirmed to TechCrunch its initial consumer-facing tools will arrive this year, likely sometime in the next few months.

meta generative ai

” But I’m no coding genius, and I’m not going to pretend to understand whether this is even possible at this stage. The meeting also showcased other ways Meta was using generative AI for internal purposes. However, despite a switch of focus in recent months on AI, Meta and Zuckerberg are still, to some extent sticking to their guns. / Sign up for Verge Deals to get deals on products we’ve tested sent to your inbox daily. Right now, AudioCraft sounds like something that could be used for elevator music or stock songs that can be plugged in for some atmosphere rather than the next big pop hit.

Meta’s AI Sandbox and generative AI in advertising

Still, Meta’s research marks a significant breakthrough in the creation multi-modal models, which can generate text and images. We see the AudioCraft family of models as tools for musicians and sound designers to provide inspiration, help people quickly brainstorm and iterate on their compositions in new ways. Social media firm’s new AI Sandbox includes Yakov Livshits AI-enabled text and image editing tools, which it plans to roll out to its advertising toolkit later this year. He has worked in newspapers from Albany to New York City, and small towns in between. He has also worked at every advertising industry trade publication that matters, and he once visited Guatemala and once rode the Budapest Metro.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

Inside Meta’s AI Drama: Internal Feuds Over Compute Power – The Information

Inside Meta’s AI Drama: Internal Feuds Over Compute Power.

Posted: Tue, 05 Sep 2023 07:00:00 GMT [source]

Of course, musicians have been experimenting with electronic audio for a very long time; EDM and festivals like Ultra didn’t appear out of nowhere. AudioCraft and other generative AI-produced music create those sounds just from texts and a vast library of sound data. Meanwhile, CM3leon is able to do this with a massive reduction in computing power from other transformer models—an achievement that could create greater equity in the A.I. Space, one of the many challenges critics have voiced about artificial intelligence. Meta’s CM3leon also boasts better performance in text-guiding editing—that is, using text prompts to direct what the tool should add or remove in an image—than previous models like InstructPix2Pix, due to its ability recognize both text and visual content. Image generators on the market such as Stable Diffusion and OpenAI’s DALL-E use diffusion models to generate images, a process that adds and removes Gaussian noise to training data.

Google, like Meta, has infused its ad platform with AI training to help marketers pick the right creative, set campaign goals and target consumers across the web. “For our advertising partners, AI is powering dramatic campaign improvements and value-adding features for them,” Pichai said. Meta is “working on things that could really empower creators to be way more productive and creative across the apps and run a lot of different accounts,” Zuckerberg said. Now, Meta is looking at generative AI as a long-term goal, like its metaverse ambitions.

meta generative ai

So here’s a look at some of the ways that Meta is implementing these powerful tools across its platforms, as well as some ideas about how it might impact its ongoing plans to launch us all into the metaverse. Caught flat-footed by the explosion of interest in OpenAI’s ChatGPT, Meta scrambled to put together a team in February focused on the buzzy technology in the hopes of deploying it in features and tools across its apps. The leader of the unit, former Apple executive Ahmad Al-Dahle, now has 551 people reporting up to him through six direct reports, according to internal data viewed by The Information.

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The company said it was looking forward to “seeing how other researchers build on our work.” This comes amid major controversy surrounding training AI with copyrighted work across many artistic fields, including a lawsuit against Meta for copyright infringement during AI training. Last September, CEO Mark Zuckerberg gathered his top execs for an extended meeting on this. “We have a significant gap in our tooling, workflows and processes when it comes to developing for AI. We need to invest heavily here,” wrote new head of infrastructure Santosh Janardhan, an attendee.

meta generative ai